I always find it fascinating when people take these leaps of faith. The owner of the Party Source had a good thing going but he really wanted to distill whiskey. Do to federal laws its illegal to own breweries or distillers and to own bars and stores where they are sold. I always thought was dumb but then I guess if there wasn't a law Miller and Bud would own every bar in the universe.
But he sold his share in the party Source anyhow and built a distillery with the knowledge he wouldn't have income for years.
Right now New Riff is getting by on renting the event space. And the space is amazing inside and out.